Noko Studio

Web Project Planner

The best way we can deliver the website that you need is to find out all about you and your ideas for your project as early and as clearly as possible.
 
This Web Project Planner will help to define all the important details –think of it as a kind of Business Plan for your website.
 
Please try to answer the questions as precisely as you can. You can leave out any that don’t apply to your project.
 
When you’re done, email your completed Project Planner to Barbara Blatt at babu@nokostudio.com. We’ll prepare a quote, or call you for more information.

1. Who will we be working with?   
What is your business or organization name:

Who will be our main contacts? Please provide roles, emails and phone numbers, including any dialing codes.
 
Who has final approval for this project?

2. Your business, timescale and budget
 
Describe your business: Include your brand values and mission statement if available.
 
What is the name of your new website and its (current and/or intended) web address?
 
Do you have a start date in mind? (tomorrow is probably out, sorry!).
 
When would you like the project to be finished? List any specific reasons.
 
Anything else that might affect the project timescale? e.g. product launch, trade show, marketing campaign, merging with another business, moving to new premises.
 
Do you already have a budget to achieve your vision? e.g. 5,000-10,000 USD (please specify currency).

3. Project outline and goals 
 
Briefly describe your web project:
 
Describe your web project’s main objectives: e.g. presenting a new product/service, need for a visual freshening up, adding a specific feature, addressing a new audience, etc. Start with the most important:
 
How will you measure the success of the project? e.g. 30% new memberships within 3 months, higher ranking in search engines, higher customer satisfaction, higher sales, etc.
 
What do you like in your current website, what works well and why?
 
Is there anything you do not like or doesn’t work in your current website? Please list and explain:

4. Target Audience 
 
Describe the typical user of your website? Feel free to provide more than one profile –list the more important ones first.
 
For each type of user, please indicate what THEY will come to your website for: e.g. find products and prices, locate stores, contact a specific person, etc.):
 
For each type of user, please indicate what action YOU would like them to take: e.g. make a purchase, sign up, quickly find the information, etc.)
 
Describe how your company and products/services are perceived by your audience:
 
Can you provide us with the analytics of your current website? How many people visit your website per day/week/year, from what geographical area, etc.

5. Website architecture, design and content
 
What sections and pages you would like in your website:
 
What functions should your website have? Product gallery, online shop, search, contact form, client login, etc.
 
How do these features support your business goals and the goals of your user?
 
Will your website contain mainly static pages, or do you want to be able to update the content yourself on a regular basis via a Content Management System (CMS)?
 
What impression should users get from your website? Use keywords such as “elegant, futuristic, clear, dynamic, light” etc.
 
Please list some addresses of websites you like –and explain why: 
If you can't think of any we’ll send you some examples to pick from shortly.

Who are you main competitors? Please describe what you like and don’t like about their websites. Include URLs if available.

Do you plan on using any content from your existing website? If so, which parts?
 
Who writes your website copy? Will you need help with web-specific copy-writing?
 
If your website will use photographs, do you own any (copyright included) we can use? Please send us some sample images if available.
 
Are there any other agencies or contractors involved in the project already with whom you would like us to work? e.g. designers, developers, photographers, copy writers, etc.

6. Additional information
 
Your business and your project are unique. Please feel free to add as much information as needed to help us understand your business and your project:
 
All done? Great!
Please email your completed Project Planner to Barbara Blatt at babu@nokostudio.com. We’ll prepare a quote, or call you for more information.