Since 2014, Good Rotations has been a cornerstone of the cycling scene in Wānaka. Specialising in adventure cycling and promoting bicycles as a superior alternative for everyday transport, the store embodies its motto, "You're only one bike ride away from a good mood." More than just a place to buy bike bits, Good Rotations is a vibrant community hub for like-minded enthusiasts. Its charm lies in its handmade aesthetic and the spirited sense of community it fosters.

We had the pleasure of shaping the visual identity of Good Rotations, crafting every visual touchpoint, from the hand-drawn typographic wordmark to a user-friendly Shopify webstore. Our contributions also included in-store graphics, eye-catching posters, event promotions, and numerous bespoke illustrations.

Working with Good Rotations has been an exhilarating journey, allowing us to blend creativity with the store’s unique ethos and community spirit.