Work / Events & cycling
The Reset Brevet
Identity, merchandise and website for a Wānaka dirt-road bikepacking event.
- Client
- The Reset Brevet
- Sector
- Events & cycling
- Services
- Brand identity, Print, Website
The Reset is an unsupported bikepacking brevet through Central Otago’s high country, starting and finishing in Wānaka: 550 km or 370 km of gravel roads, double-track and the odd hike-a-bike. I started the event in 2024 and created its identity, carrying it through stickers, a custom beer can label for sponsor b.effect Brewing and the event website. Three editions on, it’s now run by a crew of Reset riders.
